SEO Audit

Description

Basic Plan

Audit Checklist

Reports Provided:

• Pages reviewed Up to 15 pages
• Audit implementation training/support Up to 30 mins
• Complete audit report upon completion
• ❌Future site strategy
• ❌Competitive Analysis up to [-] competitor
• ❌Backlink report
• ❌Keyword research up to [-] terms
• ❌SEO Checker reporting on all pages
• External link acquisition strategy Additional $500
• In-Depth Link Audit [Optional] Additional $1,200
• SEO-Friendly Website Structure
• SEO-Friendly Webpage Structure
• SEO-Friendly URL Structure
• ❌SEO-Friendly Content Structure
• On-Page SEO Score
• Organic Monthly Traffic
• Organic Keywords
• DA
• PA
• DR
• PR
• Global Site Rank
• Local Site Rank
• Traffic Value

Checklist:

Competitor

• ❌Competitors Backlink
• ❌Competitor Domains

Sitemap.xml

• 3XX redirect in sitemap
• 403 page in sitemap
• 4XX page in sitemap
• 5XX page in sitemap
• HTTP URLs in sitemap.xml for HTTPS site
• Incorrect pages URL in sitemap.xml
• Noindex page in sitemap
• Non-canonical page in sitemap
• Page from sitemap timed out
• Sitemap.xml format
• Sitemap.xml not found
• Too large sitemap.xml

Robots.txt

• Blocked external resources in robots.txt
• Blocked internal resources in robots.txt
• Disallow Directive
• Robots.txt format
• Robots.txt not found
• Sitemap.xml not specified in robots.txt

HTML

• Character encoding
• Large HTML page size
• Slow page (HTML) load speed

AMP

• Missing canonical tags in AMP pages

Ranking

• ❌Keyword Position Test
• Monthly Traffic Volume Test
• ❌Top Keywords Ranking Test

Usability

• Device Rendering Test
• Email Privacy Test
• Favicon Test
• iFrames Objects Test
• Legible Font Sizes Test
• Mobile Viewports Test
• Tap Target Sizing Test

Internal pages

• 3XX page receives organic traffic
• 403 page receives organic traffic
• 404 status code
• 4XX page receives organic traffic
• 4XX status code
• 500 status code
• 5XX status code
• Blocked from crawling
• Custom 404 Error Page
• Duplicate pages without canonical
• HTTPS/HTTP mixed content
• ❌Information architecture
• Noindex page receives organic traffic
• Non-canonical page receives organic traffic
• Non-secure pages
• Orphaned pages (Google Analytics)
• Orphaned sitemap pages
• ❌Page Crawl Depth more than 3 clicks
• Page long loading time
• Timed out
• Uncompressed pages

External pages

• External 3XX redirect
• External 4XX
• External 5XX
• ❌External time out

Indexability

• Canonical from HTTP to HTTPS
• Canonical from HTTPS to HTTP
• Canonical points to 4XX
• Canonical points to 5XX
• Canonical points to redirect
• External pages with 403 HTTP status code
• External resources with 403 HTTP status code
• Nofollow in HTML and HTTP header
• Nofollow page
• Noindex and nofollow page
• Noindex follow page
• Noindex in HTML and HTTP header
• Noindex page
• Non-canonical page specified as canonical one
• page blocked from engines

Links

• 301 redirects
• 302 redirect
• 3XX redirect
• ❌Backlink Test
• Broken canonical URLs
• Broken links
• Broken redirect
• Canonical URL has no incoming internal links
• Double slash in URL
• Dynamic URL configuration
• External broken links
• Friendly Link/URL Test
• HTTP page has internal links to HTTPS
• HTTP to HTTPS redirect
• HTTPS page has internal links to HTTP
• HTTPS to HTTP redirect
• Internal broken links
• Links with no anchor text
• Links with non-descriptive anchor text
• Malformed links
• ❌Meta refresh redirect
• More than three parameters in URL
• Multiple canonical URLs
• Neither canonical URL nor 301 redirect from HTTP homepage
• Nofollow attributes in outgoing external links
• Nofollow attributes in outgoing internal links
• Nofollow incoming internal links only
• Nofollow outgoing internal links
• On-Page Link Structure Test
• Orphan page (has no incoming internal links)
• Outgoing links
• Page has links to redirect
• Page has nofollow and dofollow incoming internal links
• Page has only one dofollow incoming internal link
• Pages with only one internal link
• Permanent redirects
• Poorly formatted URL for SEO
• Redirect chain
• Redirect chain too long
• Redirect chains and loops
• Redirect loop
• Redirected page has no incoming internal links
• Resources formatted as page links
• Static URL configuration
• Temporary redirects
• Too long URL
• Too many on-page links
• Too many URL parameters
• Underscores in URL
• URLs longer than 200 characters
• URL redirects issues
• www
• http://
• https://
• http://www.
• https://www.
• riseuplabs.com
• www.riseuplabs.com
• https://riseuplabs.com
• https://riseuplabs.com
• https://riseuplabs.com
• https://riseuplabs.com

Google

• Crawl errors
• Google Analytics Test
• ❌Google Optimize
• Google Search Console Errors Test
• Google Search Results Preview Test
• ❌Google Tag Manager
• ❌Google Webmaster tools parameter exclusions
• ❌Google Webmaster tools preferred domain
• ❌PageSpeed Insights
• ❌Program configuration

Keywords

• Individual Keywords Test
• Keyword Consistency Test
• Keyword Phrases Test
• ❌Keywords Cloud Test
• Keywords Usage Test
• Most Common Keywords Test
• Organic Keywords Test
• Related Keywords Test
• ❌Top Keyword Rankings Test
• ❌Top Keyword Traffic Test

Content

• Amount of Content Test
• Content compression
• ❌Duplicate content
• Duplicate H1 Header tags
• Duplicate Meta description
• Duplicate Meta Title
• H1 Header tag empty
• H1 Header tag missing or empty
• Heading (H2-H6 Header) Tags Test
• ❌Issues with mixed content
• Low word count
• Meta description tag empty
• Meta description tag missing
• Meta description too long
• Meta description too short
• ❌Meta refresh redirects
• Meta Title tag empty
• Meta Title tag missing
• Meta Title too long
• Meta Title too short
• Noindex Header Test
• ❌Page and SERP titles do not match
• ❌Spam Score Test

Structured Data

• ❌Crawled as
• ❌Crawl allowed?
• ❌Page fetch
• ❌Indexing allowed?
• ❌Invalid structured data items

Schema

• ❌Schema Markup Validation

Social Media/Social tags

• ❌Social Media Test
• Facebook Connection Test
• Facebook Open Graph Tags Test
• Facebook Pixel Test
• Instagram Connection Test
• LinkedIn Connection Test
• Twitter Cards Test
• Twitter Connection Test
• YouTube Connection Test

Localization

• hreflang
• ❌Hreflang & HTML lang
• ❌Hreflang annotation
• ❌Hreflang conflicts within page source code
• ❌Hreflang language mismatch
• ❌Hreflang to non-canonical
• ❌Hreflang to redirect or broken page
• ❌HTML lang attribute
• Incorrect hreflang links
• Issues with hreflang values
• Missing hreflang and lang attributes
• Pages not crawled
• ❌Reciprocal hreflang
• ❌Self-reference hreflang annotation
• ❌X-default hreflang annotation

Performance

• All text remains visible during webfont loads
• Chaining critical requests
• Cumulative Layout Shift
• document.write()
• Duplicate modules in JavaScript bundles
• Encode images
• Enormous network payloads
• Excessive DOM size
• First Contentful Paint
• HTML file size too large
• Image elements explicit width and height
• Images in next-gen formats
• Initial server response time
• JavaScript execution time
• Large layout shifts
• Largest Contentful Paint
• Largest Contentful Paint element
• Largest Contentful Paint image
• Lazy load third-party resources with facades
• Legacy JavaScript
• ❌Long main-thread tasks
• ❌Main-thread work
• Minify CSS
• Minify JavaScript
• Multiple page redirects
• Non-composited animations
• Not compressed
• Offscreen images
• Passive listeners
• Preload key requests
• Proper image size
• Render-blocking resources
• Required origins
• Serve static assets
• Slow page
• Speed Index
• Text compression
• Third-party usage
• Time to Interactive
• Total Blocking Time
• ❌Unused CSS
• ❌Unused JavaScript
• ❌User Timing marks and measures
• ❌Video formats for animated content

Page Speed:

• Server Response
• Complete Page Content Loading
• Complete Page Scripts Loading

Page Size:

• Complete Page Size
• ❌Number of Resources
• ❌Google Accelerated Mobile Pages (AMP)
• JavaScript Errors
• GZIP Compression
• ❌Optimize Images
• HTML Minification
• JavaScript Minification
• CSS Minification
• ❌Deprecated HTML
• ❌Inline Styles

Accessibility

• ARIA (Accessible Rich Internet Applications)
• Names and Labels
• Contrast
• ❌Tables and Lists

Best Practices

• User Experience
• Trust and Safety
• General

Mobile usability

• Media Query Responsive
• Meta Viewport tag
• Mobile Snapshot
• Tap targets size
• Viewport not configured
• Viewport width not set

PWA Test

• ❌HTML Page Size Test
• ❌HTML Compression/GZIP Test
• ❌Site Loading Speed Test
• ❌Page Objects Test
• ❌Page Cache Test (Server Side Caching)
• ❌Flash Objects Test
• ❌CDN Usage Test
• ❌Image Caching Test
• ❌JavaScript Caching Test
• ❌CSS Caching Test
• ❌JavaScript Minification Test
• ❌CSS Minification Test
• ❌Nested Tables Test
• ❌Frameset Test
• ❌Doctype Test
• ❌URL Redirects Test

Server and security

• Avg. Document Interactive Time
• Certificate Expiration
• Certificate registered to incorrect name
• Directory Browsing Test
• HTTP encryption
• HTTP Strict Transport Security (HSTS) support
• HTTP2 Test
• HTTPS Test
• ❌Insecure encryption algorithms
• ❌Mixed Content Test (HTTP over HTTPS)
• Old security protocol version
• Plaintext Emails Test
• Safe Browsing Test
• ❌Server Name Indication (SNI) support
• Server Signature Test
• SSL certificate
• URL Canonicalization Test

Images

• Broken external images
• Broken internal images
• ❌HTTPS page links to HTTP image
• ❌Image Aspect Ratio Test
• ❌Image File Naming Conventions
• ❌Image file size too large
• Image Format
• Image redirects
• Missing alt text
• Page has redirected image
• Responsive Image Test

JavaScript

• Broken JavaScript files
• HTTPS page links to HTTP JavaScript
• JavaScript redirects
• Page has redirected JavaScript
• ❌Too large JavaScript total size
• Too many JavaScript files
• Uncached JavaScript files
• Uncompressed JavaScript files
• Unminified JavaScript files

CSS

• Broken CSS files
• CSS broken
• CSS file size too large
• CSS redirects
• HTTPS page links to HTTP CSS
• ❌Inline CSS Test
• Redirected CSS
• Too large CSS total size
• Too many CSS files
• Uncached CSS files
• Uncompressed CSS files
• Unminified CSS files

Technology

• Charset
• DNS Servers
• Server IP Address
• Technology Version
• Web Server

Other

• ❌Theme
• ❌Plugins
• ❌Analytics Test
• ❌Sender Policy Framework (SPF) Records

 

Cost: $1,500

Duration: 15 days